How do I find the right coach?

“Coach” is not a regulated professional title. And so all sorts of people with many different offers gather on the market. The question arises: How do I find the right coach for me?

Here are four clear tips to help you make the right choice:

  1. Research on the person
    Who exactly is the provider, what training and experience in coaching can be proven, is membership in a professional association, have independent certificates been obtained?
  2. Assessment of the offer and the attitude associated with it
    A coach has the right questions, a coachee provides the answers! Ready-made solutions that are for sale and offered to the market should be treated with caution. Especially with flowery promises of wealth, high earnings or independence. And all this guaranteed and in a short time, at a fixed price or through a high-priced training. Every serious coaching session is a self-contained unit. The sale of bundles, blocks of 10, etc. makes me personally skeptical. If the coaching was found to be enriching, coachees will want to come back for more.
  3. Clarity about your own goal
    What kind of solution am I seeking? What do I feel good about, is my gut feeling right? Am I looking for someone for personal development or am I preparing for a new leadership role? Am I an experienced manager and I transition into a new company, department or role and, I am looking for an exchange to create a 90 day transition plan? I would like to prepare for a job interview but don’t know how? The better I know what I’m looking for, the easier I can compare whether an offer suits me.
  4. Social proof / recommendations
    Exchange among friends / family / work colleagues is still a reliable source. However, what might work for others, might not work for you as well. One can discuss whether reviews in the internet can have a similar status compared to personal recommendations, nevertheless, platforms such as Trustpilot or other independent providers can help. Personally I am cautious with many tests or alleged editorial articles. Often there is hidden sponsorship behind wich might create a certain conflict of interest, which in turn can limit objectivity.

Here are some helpful links to get you started on your first research:

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